The Power of Metaphor in the Age of Electronic Media (Hampton Press Communication Series) by Raymond Gozzi

Cover of: The Power of Metaphor in the Age of Electronic Media (Hampton Press Communication Series) | Raymond Gozzi

Published by Hampton Press .

Written in English

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Subjects:

  • Computer Communications & Networking,
  • Grammar, syntax, linguistic structure,
  • Media Studies,
  • Philosophy of language,
  • Mass Communication,
  • Language Arts & Disciplines,
  • Sociology,
  • Language,
  • Reference,
  • Mass media and language,
  • Metaphor

Book details

The Physical Object
FormatHardcover
Number of Pages295
ID Numbers
Open LibraryOL12205995M
ISBN 101572731222
ISBN 109781572731226

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The Power of Metaphor in the Age of Electronic Media (Hampton Press Communication Series): Media Studies Books @ ed by: The Power of Metaphor in the Age of Electronic Media book.

Read reviews from world’s largest community for readers. This work examines the methaphors thr 4/5(3). Raymond Gozzi, Jr., The Power of Metaphor in the Age of Electronic Media. Cresskill, New Jersey: Hampton Press, In his new book Raymond Gozzi, Jr., an associate professor of communications at Ithaca College and the editor of the "Metaphors in Action" feature in ETC, offers forty-four compelling and provocative essays that deal with the subject of metaphor - a subject of vital interest to.

Media Spectacles. Le corps comme metaphore dans l'Espagne des XVIe et XVIIe siecles. The Power of Metaphor in the Age of Electronic Media. Witness. (Books for children: poetry). Metaphors We Live By. Metaphorically Selling. Gerber, Carole: Leaf Jumpers. ISBN: OCLC Number: Description: xvi, pages: illustrations ; 24 cm.

Contents: Foreword / Neil Postman. t Adapted from Raymond Gozzi, Jr. 's most recent book, The Power of Metaphor in the Age of Electronic Media, Hampton Press,which features articles by Dr. Gozzi that have appeared in ETC over the past ten years, as well as much new material on metaphor.

The book is available from ISGS. Reprinted with permission of Hampton Press. The Power of Metaphor in the Age of Electronic Media (Hampton Press Communication Series) [Gozzi, Raymond] on *FREE* shipping on qualifying offers.

The Power of Metaphor in the Age of Electronic Media (Hampton Press Communication Series)Author: Raymond Gozzi. Raymond Gozzi Jr. is the author of The Power of Metaphor in the Age of Electronic Media ( avg rating, 3 ratings, 0 reviews, published ), New Word 4/5(3).

Metaphor is old, but always new. This book argues that metaphor is increasing in power due to the prominence of electronic media. Metaphors have the ability to define and structure our comprehension of new technologies--such as cyberspace, the Information. Metaphor is often applied to new situations, to expand the reach of language and thought.

Thus, metaphor has creative power, and is one of the main resources which language uses to conceptualize and communicate about a changing reality (Langer, ). It also gives a history of metaphor in oral, writing, print, and electronic media. Exam Prep for The Power of Metaphor; Examining Its Just the Facts — Education.

The power of metaphor in the age of electronic media, Raymond Gozzi, Jr. ; [foreword by Neil Postman]. (pbk.), Toronto Public Library. ELECTRONIC MEDIAElectronic media is enjoyingbroader use every day with anincrease in electronic devicesbeing made. The meaning ofelectronic media, as it is known invarious spheres, has changed withthe passage of onic media exists today inmany forms: radio, television,videotape, audiotape, telephone, HOMEtelegraph, computer file, etc.

1 See S. Iyengar and K. Hahn’s chapter on The President as Communicator in Chief. [Iyengar & Hahn ; 1 What emerges from the analysis of the evolution of power through a series of inaugural addresses by American presidents is a certain common ground between metaphor and politics. Often characterised by the transition from written language to speech, political discourse is driven by Cited by: 1.

dimensional world that our everyday metaphors of power take for granted. The two orders of domination Weapons of the Weak is a study of power and resistance in a small rice-growing village in northern Malaysia, which the author names "Seda-ka." The book's declared intention is.

Thus, media should act as a transparent mirror of politics and society. On the other side, societal power of media is at open in today’s age. Television Radio and Print media all are sources of reflection of a particular society. In reality, every state contains some social evils which need to be eradicated.

the term media, in Electronic Revolution: Electronic Effects of New Media, an address to members of the American Association for Higher Education in Chicago (and later reprinted in his book, Electronic Revolution).

McLuhan argued that the effects of the electronic revolution in File Size: KB. Introduction to Electronic Media () Unit 1 to develop our electronic resources for the benefit of society. These changes are: It has abolished distances and time in disseminating the information, events and ideas.

People's access to information has become easy and universal. That new metaphor is sneaking in our language as we talk about computers having ‘memory’, ‘processing power’, and being either ‘awake’ or ‘asleep’.

Since metaphors are sneaky they easily place themselves into our language and become unconscious mental guides. Introduction to Electronic Media Page 5 Module I Introduction to Communication Module I Communication The word communication is derived from the Latin noun communis and Latin verb communicare [ which means Zto share, to hold something in common.

Similar words such as communism, communalism etc, have the same etymological Size: 1MB. This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words.

Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to. YES. YES. YES. I don’s say not to use the Digital Media but Use it To Learn - Educate Yourself- Gain Wisdom and Knowledge and Grow Rich in Life.

Whether it’s Paper Books or E-Books. Read READ Read Books. It will Lead you to 1. Self-Improvement, Gr.

“The relevance of the panopticon as a metaphor begins to wither when we start thinking about whether contemporary types of visuality (effectively digital and data-driven) are analogous to the.

Postman's intention in his book is to show that a great media-metaphor shift has taken place in America, with the result that the content of much of our public discourse has become nonsense.

Changes in the symbolic environment are both gradual and additive at first until a "critical mass" is reached in electronic media, changing. - Raymond Gozzi, Jr. for The Power of Metaphor in the Age of Electronic Media - Robert K. Logan for The Sixth Language: Learning a Living in the Internet Age The Dorothy Lee Award for Outstanding Scholarship in the Ecology of Culture.

Communication Power of Manuel Castells (), Communication Power. Oxford, New York: Oxford University Press. ( p.) ISBN To appear in Communications, The European Journal of Communication () The book Communication Power can be seen as a successor of Volume II of Castells’ major triology about the Information Age, called The Power of Identity ().

In his book Why I Write, George Orwell berates lazy writers for the use of stale imagery. His advice: Never use a metaphor, simile or other figure of speech which you are used to seeing in print. ~ George Orwell. Don’t use clichéd metaphors such as the acid test (ouch), touching base (blllerrrrgh), or the ball is in your court (yuck).

Power of Metaphor. likes. This is a journal of my daily metaphors on many subjects and an invitation for you to post your own and those of others, as ers: The power of metaphor arises from “their complex interweaving of affect, history, and story that unifies a multitude of compelling self–other perceptions” (Rizzuto,p.

).Author: Alexis Abernethy. Aristotle on the Pleasure of Metaphor All men take a natural pleasure in learning quickly words which denote something; and so those words are pleasantest which give us new knowledge. Strange words have no meaning for us; common terms we know already; it is metaphor which gives us most of this pleasure.

Thus, when the poet calls old age "a dried stalk," he gives us a new perception Author: Richard Nordquist. A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the : Andrew Herrmann.

See comments by William Thomas and Timothy Burke on Sherman Dorn, “Is (Digital) History More than an Argument about the Past?,” in Writing History in the Digital Age, web-book ed., Fall version; James E.

Porter, “Intertextuality and the Discourse Community,” Rhetoric Review 5 (): 34–Cited by: Abstract. Previous chapters have unraveled the essential ingredients of the metaphorical narrative of international relations, including the setting for the narrative, the main actors involved, and the general r, before any story can fully unfold, the author and the audience of the story alike must know what the story is “about.” One could say that the story of international Author: Michael P.

Marks. This unique book combines the power of metaphor and the dynamics of story telling. Tracing techniques of story telling back to their original roots, it promotes a deep understanding of the uses of metaphor. Each story takes the form of a guided journey that leads the listener along an imaginative path.

About The Contradictions of Media Power. Media power is a crucial, although often taken for granted, concept.

and interrogation of the workings of media power. This book is simply the best version of the political economy reading of media power that we have.

It faces head on how the economic power vested in media institutions is being. In Free Expression in the Age of the Internet, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives.

Lipschultz provides new insights on traditional legal concepts such as marketplace of ideas, social responsibility, and public interest, arguing that from a communication theory Cited by: Instead, writing leaps the labeling limit by applying the power of metaphor to itself.

If metaphor can make words equivalent to facts, metaphor can make words, which are facts, equivalent to each other.

For example, the immortal metaphor Shakespeare gives to Romeo: Juliet is the sun. This sentence is inaccurate labeling. Shoshana Zuboff used the metaphor of the panopticon in her book In the Age of the Smart Machine: The Future of Work and Power to describe how computer technology makes work more visible.

Zuboff examined how computer systems were used for employee monitoring to track the behavior and output of workers. Metaphor is a pole star in the work of Marshall McLuhan, which is to say everything revolves around it. This paper is an effort to chart the contours of a persistent metaphor in McLuhan's work, namely, that Cited by: 9.

Abstract. It has become widely accepted that there is an almost symbiotic relationship between terrorism and the news media as terrorism provides for exciting and violent stories which help sell the news product and the media provides terrorist groups with a means of spreading their message and creating fear among the general by: 2.

The electronic age definition: the electronic age began when electronic equipment, including computers came into use | Meaning, pronunciation, translations and examples.The fixation on electronic images by Trump means he and millions of other American adults—who, according to a report by the Nielsen company, on average watch four hours, 46 minutes of TV.

Free expression is explored in this book under the umbrella of a global, commercial economy that places importance on legal rights such as copyright, even where those rights limit free flow of Internet places free expression on two tracks.

On the one hand, corporate players are developing cyberspace as a new mass media.

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